
Branding that ignites your spark.
Brand essentials
TRANSFORM
your brand
FIND ALIGNMENT
with your business
INSPIRE
your community
Start here
Brand Essentials
Building a strong brand starts with a solid foundation. Whether you’re launching a startup or refining an existing business, our Brand Essentials services helps you gain clarity and alignment. Through a brand audit scorecard, goal mapping session, brand foundation work, and a brand guidelines kit, we identify goals that feel authentic and sustainable. With clear goals in place and a cohesive brand, you’ll be ready to grow with purpose.
Brand Audit Scorecard
Goal Mapping Session
Brand Foundation
Brand Guidelines Kit
See how your brand scores
Brand Audit Scorecard
The Brand Audit Scorecard is a review of every piece of your customer-facing brand—your logo, website, color palette, typography, social media, flyers, business cards, and anything your audience interacts with. I’ll conduct a fun, insightful brand audit and provide actionable steps to create a more cohesive, trustworthy, and standout presence in your market.
your top 10 priorities
Goal Mapping
Session
The Brand Guidelines Kit provides everything you need for a cohesive and professional look, including your logo, variations, color palette, typography, social media templates, business cards, and other essential mockups. With this kit, you’ll have a clear visual direction, ensuring your brand feels aligned and polished. Whether used internally with your team or shared with vendors, this guide is an essential tool for maintaining consistency and bringing out the magic of your brand.
find your magic
Brand
Foundation
The Goal Mapping Session takes everything out of your head and put it into focus. We’ll schedule a session to unpack your ideas around increasing revenue, streamlining operations, enhancing brand awareness, and elevating the customer experience. By the end, you’ll have a focused, prioritized list of 10 high-impact steps to grow your business with clarity and confidence.
a brand template
Brand Guidelines Kit
The Brand Guidelines Kit provides everything you need for a cohesive and professional look, including your logo, variations, color palette, typography, social media templates, business cards, and other essential mockups. With this kit, you’ll have a clear visual direction, ensuring your brand feels aligned and polished. This guide is an essential tool for maintaining consistency and bringing out the magic of your brand.
“Chalsey is wonderfully communicative, kind, and patient.”
- rachel lozano castro, global social innovation challenge
an impactful brand should:
EVOLVE
with purpose
RESONATE
through values
SHAPE
the future

Build a brand rooted in values and intention to cultivate a resilient business.
Full Mood Studio combines strategy, design, and purpose to create meaningful branding that helps your business thrive. Start a Brand Essentials project today to gain clarity and build a stronger connection with your brand.